Legal

Privacy Policy

This Privacy Policy explains how Advanza collects, uses, shares, and protects personal information when you use our website, request a demo, use the Advanza platform, or connect third-party services such as Meta and other social platforms.

Last updated: April 4, 2026

1. Information we collect

We collect information you provide directly to us when you request a demo, contact our team, subscribe to updates, or create an account. This may include your name, work email address, company name, job title, billing details, and any information you choose to include in messages or support requests.

We also collect technical and usage information automatically when you use our website or platform, such as IP address, browser type, device information, referral source, pages viewed, feature interactions, and approximate location derived from your IP address.

If you choose to connect third-party services such as Meta, Facebook, Instagram, LinkedIn, Google, YouTube, TikTok, or X to Advanza, we may receive account identifiers, profile details, page or channel identifiers, access tokens, permissions metadata, and content or publishing data needed to provide the integration features you enable.

2. How we use information

We use personal information to provide and improve Advanza, manage accounts, respond to enquiries, process transactions, send service-related communications, protect our services, and comply with legal obligations.

Where permitted by law, we may also use your information to send product updates, newsletters, event invitations, and marketing communications relevant to your role or company. You can unsubscribe from marketing communications at any time.

For connected third-party platforms, we use the data and permissions granted to authenticate your account, display available pages or publishing targets, publish content at your instruction, and maintain the security, reliability, and auditability of those integrations.

3. Legal bases for processing

When applicable data protection laws require a legal basis, we process your personal information on the basis of contract performance, legitimate interests, compliance with legal obligations, and consent where consent is specifically required.

  • Contract performance when we provide the website, platform access, customer support, or billing services.
  • Legitimate interests for product improvement, fraud prevention, security monitoring, and relevant business communications.
  • Consent for optional marketing or cookie-based activities where required by applicable law.
  • Legal obligations when retention, disclosure, or verification is required by law.

4. How we share information

We do not sell your personal information. We may share information with trusted service providers who help us operate Advanza, including hosting, analytics, payment processing, customer support, communications, and security providers.

We may also share information with third-party platforms that you explicitly connect to Advanza in order to complete requested actions, such as authenticating your account, retrieving available pages, or publishing content on your behalf.

We may disclose information if required to comply with law, enforce our agreements, protect our rights, investigate fraud or security issues, or in connection with a merger, acquisition, financing, or asset sale.

5. Third-party platforms and integrations

Advanza offers integrations with third-party services, including social media and communications providers. When you connect a third-party service, your use of that service remains subject to the provider's own terms, policies, and platform rules.

We only request the permissions and access reasonably necessary to provide the integration features you choose to use. You can disconnect integrated services from Advanza, although third-party platforms may retain data independently under their own policies.

6. International data transfers

If your information is transferred outside your country or region, we take reasonable steps to ensure that appropriate safeguards are in place, including contractual protections and equivalent security standards where required.

7. Data retention

We retain personal information only for as long as necessary to provide services, fulfil the purposes described in this policy, resolve disputes, enforce agreements, and comply with legal, tax, accounting, or reporting obligations.

8. Security

We use administrative, technical, and organisational safeguards designed to protect personal information against unauthorised access, loss, misuse, or alteration. No system is completely secure, so we cannot guarantee absolute security.

9. Your rights

Depending on your location, you may have rights to access, correct, delete, restrict, object to, or port your personal information, and to withdraw consent where processing is based on consent. You may also have the right to lodge a complaint with a supervisory authority.

To exercise your rights, request deletion of account-linked information, or ask questions about connected third-party data, contact us using the details below. We may need to verify your identity before processing certain requests.

10. Cookies and analytics

We may use cookies and similar technologies to remember preferences, understand website performance, analyse usage trends, and improve our services. Where required, we will request consent before placing non-essential cookies on your device.

11. Contact us

If you have questions about this Privacy Policy, our handling of personal information, or data connected through integrated platforms, please contact Advanza at hello@advanza.ai or support@advanza.ai.