1. Information we collect

We collect information you provide directly to us when you request a demo, contact our team, subscribe to updates, or create an account. This may include your name, work email address, company name, job title, billing details, and any information you choose to include in messages or support requests.

We also collect technical and usage information automatically when you use our website or platform, such as IP address, browser type, device information, referral source, pages viewed, feature interactions, and approximate location derived from your IP address.

If you choose to connect third-party services such as Meta, Facebook, Instagram, LinkedIn, Google, YouTube, TikTok, or X to Advanza, we may receive account identifiers, profile details, page or channel identifiers, access tokens, permissions metadata, and content or publishing data needed to provide the integration features you enable.

2. How we use information

We use personal information to provide and improve Advanza, manage accounts, respond to enquiries, process transactions, send service-related communications, protect our services, and comply with legal obligations.

Where permitted by law, we may also use your information to send product updates, newsletters, event invitations, and marketing communications relevant to your role or company. You can unsubscribe from marketing communications at any time.

For connected third-party platforms, we use the data and permissions granted to authenticate your account, display available pages or publishing targets, publish content at your instruction, and maintain the security, reliability, and auditability of those integrations.

3. Legal bases for processing

When applicable data protection laws require a legal basis, we process your personal information on the basis of contract performance, legitimate interests, compliance with legal obligations, and consent where consent is specifically required.

• Contract performance when we provide the website, platform access, customer support, or billing services.
• Legitimate interests for product improvement, fraud prevention, security monitoring, and relevant business communications.
• Consent for optional marketing or cookie-based activities where required by applicable law.
• Legal obligations when retention, disclosure, or verification is required by law.

4. How we share information

We do not sell your personal information. We may share information with trusted service providers who help us operate Advanza, including hosting, analytics, payment processing, customer support, communications, and security providers.

We may also share information with third-party platforms that you explicitly connect to Advanza in order to complete requested actions, such as authenticating your account, retrieving available pages, or publishing content on your behalf.

We may disclose information if required to comply with law, enforce our agreements, protect our rights, investigate fraud or security issues, or in connection with a merger, acquisition, financing, or asset sale.

5. Third-party platforms and integrations

Advanza offers integrations with third-party services, including social media and communications providers. When you connect a third-party service, your use of that service remains subject to the provider's own terms, policies, and platform rules.

We only request the permissions and access reasonably necessary to provide the integration features you choose to use. You can disconnect integrated services from Advanza, although third-party platforms may retain data independently under their own policies.

6. Google user data

Advanza's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Advanza only accesses Google user data when you connect a Google service yourself, and only for the feature you connect it for. Depending on the integrations you use, this covers:

• Gmail (gmail.send): to send the email campaigns you create from your own mailbox, together with your name and email address to identify the connected mailbox. Advanza can only send messages. It cannot read, search, or delete anything in your mailbox.
• Google Photos (photospicker.mediaitems.readonly): to import the photos and videos you select in Google's own picker into your Advanza media library. Advanza cannot see the rest of your library. Access lasts for that session only, and no long-term Google Photos credential is stored.
• YouTube (youtube.upload): to upload the videos you choose to publish to your channel, together with your basic profile to identify the connected channel. Advanza does not read or change other content on your channel.
• Google Business Profile (business.manage): to show and update the business information you choose to edit, and to show your reviews and publish, edit, or delete the replies you write.
• Google sign-in (openid, email, profile): to create your account and sign you in.

7. How we handle Google user data

We do not sell Google user data, use it for advertising, or use it to train generalised artificial intelligence or machine learning models. People at Advanza do not read it unless you ask us to for support, it is needed for security or abuse investigations, or the law requires it. It is shared only with the service providers that host and operate Advanza, under confidentiality and data protection obligations, or when required by law.

Access and refresh tokens are encrypted in transit and at rest, and never shown in the Advanza interface or API. Data you import or create through these integrations is kept until you delete it or your account. Tokens are kept until you disconnect the integration.

You can disconnect any Google integration in Advanza at any time, which deletes the stored tokens for it. You can also revoke access at myaccount.google.com/permissions. To have data you received through Google deleted, delete it in Advanza, delete your account, or contact support@advanza.ai.

8. AI assistants connected to Advanza

You can connect AI assistants to your Advanza workspace, such as Claude by Anthropic, ChatGPT and Codex by OpenAI, and other clients that support the Model Context Protocol (MCP). You connect an assistant yourself, by signing in to Advanza and choosing the workspace it may use. It then acts with your own permissions, in that workspace only.

When you ask an assistant to do something in Advanza, it sends us the request for that action, such as a search, the details of a contact to create, or the text of a draft post. We do not receive your conversation with the assistant. We send the assistant the results of the actions it requests, which can include workspace data such as contacts, companies, deals, campaigns and their performance. The AI provider processes that data under its own terms and privacy policy and the settings of your account with that provider, not under this policy.

We record each action an assistant takes in Advanza: the person and assistant behind it, its input, its outcome and when it happened. We use this record to show you what was done, to handle approvals, to investigate errors and misuse, and to keep your workspace secure. It is kept with your workspace and deleted with it.

You can see and disconnect connected assistants in Advanza under Settings → Integrations → Connected AI agents. Workspace owners and admins can disconnect any assistant connected to their workspace. Disconnecting takes effect within a minute. You can also remove the connection in the assistant's own settings.

9. International data transfers

If your information is transferred outside your country or region, we take reasonable steps to ensure that appropriate safeguards are in place, including contractual protections and equivalent security standards where required.

10. Data retention

We retain personal information only for as long as necessary to provide services, fulfil the purposes described in this policy, resolve disputes, enforce agreements, and comply with legal, tax, accounting, or reporting obligations.

11. Security

We use administrative, technical, and organisational safeguards designed to protect personal information against unauthorised access, loss, misuse, or alteration. No system is completely secure, so we cannot guarantee absolute security.

12. Your rights

Depending on your location, you may have rights to access, correct, delete, restrict, object to, or port your personal information, and to withdraw consent where processing is based on consent. You may also have the right to lodge a complaint with a supervisory authority.

To exercise your rights, request deletion of account-linked information, or ask questions about connected third-party data, contact us using the details below. We may need to verify your identity before processing certain requests.

13. Cookies and analytics

We may use cookies and similar technologies to remember preferences, understand website performance, analyse usage trends, and improve our services. Where required, we will request consent before placing non-essential cookies on your device.

14. Contact us

If you have questions about this Privacy Policy, our handling of personal information, or data connected through integrated platforms, please contact Advanza at hello@advanza.ai or support@advanza.ai.