Advanza Limited today launched its Model Context Protocol (MCP) server, connecting Advanza to the AI assistants people already use every day.

MCP is an open standard that lets AI assistants use external tools. With Advanza’s MCP server connected, you can ask your assistant to work with your campaigns, content and brand — directly from the conversation you are already having.

Secure by design

• Every request is authenticated against your Advanza account and scoped to a single workspace.
• Assistants use a dedicated agent access level — a sign-in from the web or mobile app is not accepted.
• Actions that need approval are approved by you in Advanza, never by the assistant itself.
• The MCP server never handles passwords and never stores your access tokens.

About Advanza

Advanza Limited builds Advanza.ai, an AI-native marketing platform that takes small businesses and growing teams from brand to results — brand, content, publishing, conversations, customers and reporting in one place.