The people on your email list already know you and already bought once. Advanza writes the email version of the campaign you are already posting, so reaching them costs you one extra approval rather than a second tool.
From this one line
“Autumn breaks — three nights for the price of two, booked before 30 September.”
Subject, preview and opening
Autumn is the season we'd keep for ourselves if we could — quiet paths, proper sunsets, and the fire on from four. So we're opening it up: stay three nights and only pay for two, on anything booked before 30 September.
You approve it. Advanza handles everything else about getting it onto the platform properly.
The rules that make this channel its own job — and what Advanza does about each one.
An email that reads like a social post gets deleted. Advanza writes the longer, more personal version, because someone on your list has already chosen to hear from you.
Send to everyone, or to a segment — recent customers, a particular location, people who clicked last time. The audience comes from your own contacts.
Campaign email goes out on a dedicated sending domain, kept separate from the address your receipts and password resets come from, so bulk sending can't damage the mail your business depends on.
What you need to connect
No. It's written as an email — subject line, preview text, and a longer body — because your list has a different relationship with you than a stranger scrolling a feed.
Yes. Pick a segment from your contacts, and Advanza sends to that group only. The rest of the campaign still goes out to social as normal.
You'll set one up once, during onboarding. It keeps your campaign sending reputation separate from your everyday business email, which matters more than most people expect.
Start free, describe what you're promoting, and read what Advanza writes for each of your channels before a single thing publishes.
