Not everyone should get the same message. Describe the group you mean in ordinary words, and Advanza builds an audience that keeps itself up to date — ready for any campaign you point at it.
Sending the right thing to the right group is the difference between a campaign that works and one that quietly annoys your list.
Describe who you want to reach the way you'd say it out loud, and Advanza turns it into the rules that find those people.
People join and drop out on their own as things change. No exporting a list every time you want to send something.
Group individuals, whole companies, or both — using where they are in the conversation, what they've clicked, or anything you track.
The same audience works for an email, a social campaign, an automation and a report. You never rebuild it.
No query builder to learn, and no export to babysit.
Something like: people who opened the pricing email last month and haven't replied yet. Plain words are fine.
They come back in readable English. Change one, or open the advanced view and nest the conditions yourself.
Advanza counts them before anything goes out, so you know whether you're writing to nine people or nine hundred.
Use it as the audience for an email, a social campaign, an automation, or just to see how that group is doing.
Deep enough for the person who loves this stuff, simple enough for everyone who doesn't.
Say who you mean and get the rules back, explained in words you can check at a glance.
A readable list of rules by default. Nested any/all/none logic when you genuinely need it.
Where they are in the conversation, what they clicked, when they last replied, or your own fields.
By role, by owner, by how warm they are, or by anything you've recorded against them.
By size, by industry, by what's open with them — for when you're talking to the company, not one person.
It recalculates as your data changes, and you can force a fresh count right before a send.
Work on one privately, publish it when it's right, copy it to make a variation, archive it when it's done.
Email, social, automations and reporting all draw from the same shared library of audiences.
An audience you publish here is the audience your emails, your social campaigns, your automations and your reports all work from — so nobody's sending to a list that went out of date in March.
Start free, describe the group you have in mind, and see how many people are actually in it.
